Harvest Stories: How Fall Traditions Inspire Global Branding
As the season shifts to fall, brands are embracing traditional celebrations to tell richer, more culturally grounded stories. This time of year is less about shopping lists and more about connection, heritage, and togetherness.
Across the world, harvest celebrations bring people together:
- Moon Festival (China)
- Diwali (India)
- Chuseok (Korea)
- Día de los Muertos (Mexico)
- Thanksgiving (U.S.)
- Oktoberfest (Germany)
- La Mercè Festival (Spain)
- Truffle fairs (Italy)
- Falmouth Oyster Festival (England)
- Paris Autumn Festival (France)
- Budapest Wine Festival (Hungary)
- Amsterdam Dance Event (Netherlands)
For brands, these traditions present a powerful way to connect on a personal level. Campaigns that highlight fall harvests, family gatherings, and traditional foods evoke both familiarity and authenticity. Centered on food, drink, and seasonal abundance, these festivals showcase the richness of autumn celebrations across cultures.
Learn more about Korean holidays and celebrations at KFoodinUS.com.
Fall Into Style: 2025’s Hottest Design Trends
This season, design is moving away from fast fads and returning to what feels real and timeless. Here’s what’s trending now:
- Heritage & Nostalgia → Brands leaning into their roots to build authentic connections.
- Psychedelia & Fantasy → Dreamy, colorful visuals offering escape and excitement.
- Geometry & Color → Bold shapes and vibrant palettes adding energy to campaigns (see this year’s RAMMYS Gala branding in D.C.).
- Quiet Luxury → Elegant fonts, minimal layouts, and breathing room for sophistication.
Fall design is all about balance—between heritage and fantasy, structure and elegance, polish and imperfection.
Fall Into Style: 2025’s Hottest Design Trends
This season, design is moving away from fast fads and returning to what feels real and timeless. Here’s what’s trending now:
- Heritage & Nostalgia → Brands leaning into their roots to build authentic connections.
- Psychedelia & Fantasy → Dreamy, colorful visuals offering escape and excitement.
- Geometry & Color → Bold shapes and vibrant palettes adding energy to campaigns (see this year’s RAMMYS Gala branding in D.C.).
- Quiet Luxury → Elegant fonts, minimal layouts, and breathing room for sophistication.
Fall design is all about balance—between heritage and fantasy, structure and elegance, polish and imperfection.
Do We Still Need Human Creativity in the Age of AI?
With AI generating art, stories, and video, one might ask: Do humans still need to create?
The answer is absolutely yes.
AI doesn’t invent—it recombines human-made content. Without human input, AI risks becoming a closed loop of imitation, like the Cavendish banana—genetically identical and dangerously vulnerable.
At Gimga, we’ve seen how AI can be a valuable partner—for example, analyzing SEO trends to refine content strategy for KFoodinUS.com. But it’s human imagination that fuels innovation, diversity, and meaning.
K-Food Buzz from K-Pop Demon Hunters?
K-Pop Demon Hunters didn’t just show Korean food — it stylized, ritualized, and globalized it. By treating K-Food as both everyday comfort and cinematic spectacle, the movie amplified existing international curiosity into a cultural buzz. The result: K-Food wasn’t just background; it became part of the fandom culture surrounding the film.
There’s a lot of curiosity and content floating around about what Korean foods appear (or are inspired by) in KPop Demon Hunters, as well as recipes, merchandise with food themes, etc.
Here are the main foods people are talking about:
- Kimbap (김밥) — several spots mention this. It appears in a “friends gathering / share table” scene. Blonde Kimchi+2Kimchimari+2
- Odeng soup (오뎅 guk / fish-cake soup) — featured in some recipe round-ups tied to the movie. Kimchimari
- Hotteok — the sweet pancake street food shows up in the food lists people want to cook after watching. Kimchimari
- Seolleongtang — a beef bone soup that people mention as part of the food appearing or inspired by movie scenes. Medium+1
- Naengmyeon — cold noodles that get talked about as one of the refreshing dishes seen in the movie. Dojeon Media+1
- Kkakdugi (radish kimchi), rice, etc. are also in some recipe mashups for “movie night menus.” Kimchimari+1
Also people are searching for:
- Recipes to re-create those foods at home (e.g. “how do I make the kimbap from KPop Demon Hunters?”) tipsfromatypicalmomblog.com+1
- Food-themed merchandise / tie-ins — e.g. “KPop Demon Hunters” themed Shin Ramyun, shrimp crackers etc. Korea Times
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