Q2. 2024
Celebrating 105 years of Bauhaus Design
“The Bauhaus strives to bring together all creative effort into one whole, to reunify all the disciplines of practical art – sculpture, painting, handicrafts, and crafts – as inseparable components of a new architecture.”
– Walter Gropius
Much of what is known today as Modern Design emanates from the Bauhaus School, founded in Weimar, Germany in April, 1919. Although it existed for only 14 years, the Bauhaus School CAPTIVATED architects, artists, painters, and sculptors worldwide, and inspired them to view and embrace a future through a more COLLABORATIVE and utilitarian lens, combining arts and crafts, going beyond form and function. The 1919 Proclamation of the Bauhaus still reminds us of the ultimate focus of innovation – humanism. Design permeates our world and our daily lives: Cars, bikes, books, phones, computers, buildings, furniture, tableware, clothing, and even toothpicks carry the imprimatur of the modernist movement, and the Bauhaus principles of HOPE (Harmony, Order, Practicality, Experimentation) exert an enduring influence on the designs we CRAFT at Gimga.
HARMONY
Bauhaus approaches art, technology, beauty, and function holistically. This COLLABORATIVE method drives our web design practices to emphasize a harmonious balance of functional performance and aesthetic beauty.
“If new ideas are to adopt artistic form, then corporeal, sensual, spiritual, and intellectual powers and abilities must be equally ready and cooperating.”
– Johannes Itten
ORDER
Bauhaus interprets the properties and purposes of materials to reflect changing situations and accommodate design to fit the need. Gimga strives to maintain this harmony by CRAFTING an arrangement of ideas or themes in a sequence or pattern on paper, on screen, or in a display environment.
“Necessity creates form”
– Wassily Kandinsky
PRACTICALITY
Simple and effective design solutions have innate beauty. Gimga CRAFTS designs whose essence is strong enough to CAPTIVATE and carry a message through a continuously changing environment, particularly in light of increasing focus on inclusiveness and accessibility.
“Respect the material—use it in a way that makes
sense and preserve its inherent characteristics.”
– Josef Albers
EXPERIMENTATION
The process of rethinking the world around us and how we relate to the things in it is at the core of Bauhaus design. The idea of a glass and steel-framed building was radical in 1919, but today it is ubiquitous. Gimga understands that to CONQUER our most profound design challenges involves COLLABORATING as a team to achieve innovative, functional, and beautiful solutions.
“Less is More (– = +)”
– Ludwig Mies van der Rohe
Mechanical stage design 1925-1926 By Joost Schmidt
Eclat Textile Pattern, 1974 by Anni Albers
Gimga Logo approach inspired by Bauhaus Masters
The GDG Buzz…
Empowering Women at Gimga
Gimga Design Group had much to celebrate during Women’s History Month in March. As a small, woman-owned business, we honor the amazing and dedicated women on our team who contribute their extraordinary talents to our mission every day. Beginning with our fearless leader, Mihae Kim Stefani who constantly mentors the newest team members to be their best selves, each team member contributes to our success. Through collaboration, we empower one another to be bold and creative, establishing a workplace culture that embodies the spirit of Women’s History Month all year long.
A Visual Voyage
Last month, Abby, our Design and Marketing Associate, traveled to Italy and Switzerland. During her travels, she was struck by the way that everyday experiences can unite people, much like design. Whether that was admiring blown glass creations in Murano, or trying every possible gelato flavor, she witnessed how these shared moments bring strangers together. The connections formed remain universal, creating lasting memories and enhancing lives in deep ways.
A Visual Voyage
Last month, Abby, our Design and Marketing Associate, traveled to Italy and Switzerland. During her travels, she was struck by the way that everyday experiences can unite people, much like design. Whether that was admiring blown glass creations in Murano, or trying every possible gelato flavor, she witnessed how these shared moments bring strangers together. The connections formed remain universal, creating lasting memories and enhancing lives in deep ways.
Ready to bring your vision to life? Let’s brainstorm! Together, we’ll unlock endless possibilities for your brand, website, and events. Check out our portfolio to learn more!
